Popp, Nels; Jensen, Jonathan A.; McEvoy, Chad D.; … - In: International Journal of Sports Marketing and Sponsorship 21 (2020) 2, pp. 205-223
Purpose: The purpose of the study is to ascertain whether sport organizations which outsource ticket sales force management outperform sports organizations which manage their ticket sales force internally, relative to ticket revenue and attendance. Design/methodology/approach: Thirteen years of...