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Brand Alliance and Customer-ba...
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ECONIS (ZBW)
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1
Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes
Norman, Andrew T.
- In:
Journal of business & economics research
15
(
2017
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10011669556
Saved in:
2
A model of antecedents of consumers' post brand attitude upon exposure to a cause-brand alliance
Myers, Beth
;
Kwon, Wi-suk
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010351670
Saved in:
3
Brand relationship between global airline alliances and their member airlines
Chung, Yi-Shih
;
Feng, Cheng-min
- In:
Journal of air transport management
55
(
2016
),
pp. 222-233
Persistent link: https://www.econbiz.de/10011547866
Saved in:
4
Corporate brand effects in brand alliances
Voss, Kevin E.
;
Mohan, Mayoor
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4177-4184
Persistent link: https://www.econbiz.de/10011553950
Saved in:
5
Higher education brand alliances : investigating consumers' dual-degree purchase intentions
Naidoo, Vik
;
Hollebeek, Linda D.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3113-3121
Persistent link: https://www.econbiz.de/10011507941
Saved in:
6
The added value of brand alliances in higher education
Kalafatis, Stavros P.
;
Ledden, Lesley
;
Riley, Debra
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3122-3132
Persistent link: https://www.econbiz.de/10011507947
Saved in:
7
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
8
International higher education brand alliance : the role of brand fit and world-mindedness
Kim, Kyung-Min
;
Nobi, Benjamin
;
Lee, Sangwon
;
Milewicz, Chad
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 418-435
Persistent link: https://www.econbiz.de/10013163340
Saved in:
9
Asymmetric brand alliances : when joint promotions with strong brands hurt
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of business research : JBR
141
(
2022
),
pp. 213-228
Persistent link: https://www.econbiz.de/10013167969
Saved in:
10
Brand alliances and stock reactions
Más Ruiz, Francisco José
;
Nicolau, Juan Luis
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10012584473
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