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Investigating Consumer Respons...
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Touchable apps : exploring the usage of touch features and their impact on engagement
Shi, Savannah Wei
;
Kalyanam, Kirthi
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 43-59
Persistent link: https://www.econbiz.de/10011949548
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2
Video content marketing : the making of clips
Liu, Xuan
;
Shi, Savannah Wei
;
Teixeira, Thales
;
Wedel, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011880543
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3
Crowdfunding : designing an effective reward structure
Shi, Savannah Wei
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 288-303
Persistent link: https://www.econbiz.de/10011887356
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Assortment levels, pupillary response, and product preference
Shi, Savannah Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 2035-2054
Persistent link: https://www.econbiz.de/10014234281
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5
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
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6
From minnows to whales : an empirical study of purchase behavior in freemium social games
Shi, Savannah Wei
;
Xia, Mu
;
Huang, Yun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
2
,
pp. 177-207
Persistent link: https://www.econbiz.de/10011434027
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7
Would you snap up the deal? : a study of consumer behaviour under flash sales
Shi, Savannah Wei
;
Chen, Ming
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
6
,
pp. 931-957
Persistent link: https://www.econbiz.de/10011494749
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8
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
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The impact of world oil price shocks on the Canada/U.S. real exchange rate
Zhao, Jing
;
Shi, Savannah Wei
- In:
The International trade journal
32
(
2018
)
1/5
,
pp. 343-362
Persistent link: https://www.econbiz.de/10011977038
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10
How technology is changing retail
Shankar, Venkatesh
;
Kalyanam, Kirthi
;
Setia, Pankaj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012514564
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