Purpose – This paper aims to test whether a structured application of persuasion principles might help improve advertising decisions. Evidence-based principles are currently used to improve decisions in other complex situations, such as those faced in engineering and medicine....

Purpose – This paper aims to respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (2016, this issue) regarding the immediate usefulness of that paper’s test of advertisements’ compliance with persuasion principles, and regarding the need for further research....

The authors explain how, for the third time since its appearance in 2004, the PollyVote (www.polyvote.com) has demonstrated the value of combining forecasts to predict the two-party popular vote in U.S. presidential elections. Copyright International Institute of Forecasters, 2013

The Delphi technique is better than traditional group meetings for forecasting and has some advantages over another promising alternative to meetings, prediction markets. In this article, Kesten, Scott, and Andreas observe the increasing popularity of Delphi, describe the benefits of using this...

We conducted laboratory experiments for analyzing the accuracy of three structured approaches (nominal groups, Delphi, and prediction markets) relative to traditional face-to-face meetings (FTF). We recruited 227 participants (11 groups per method) who were required to solve a quantitative...

We conducted laboratory experiments for analyzing the accuracy of three structured approaches (nominal groups, Delphi, and prediction markets) relative to traditional face-to-face meetings (FTF). We recruited 227 participants (11 groups per method) who were required to solve a quantitative...

This paper summarizes the key conditions under which the index method is valuable for forecasting and describes the procedures one should use when developing index models. The paper also addresses the specific concern of selecting inferior candidates when using the bio-index as a nomination...

This study uses 59 biographical variables to create a "bio-index" for forecasting U.S. presidential elections. The bio-index method counts the number of variables for which each candidate rates favorably, and the forecast is that the candidate with the highest score would win the popular vote....