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1
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
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2
"I think exactly the same" : trust in SMIs and online purchase intention : a moderation mediation analysis using PLS-SEM
Khan, Ariba
;
Khan, Zebran
;
Nabi, Mohammed Kamalun
- In:
Journal of advances in management research : JAMR
21
(
2024
)
2
,
pp. 311-330
Persistent link: https://www.econbiz.de/10014632678
Saved in:
3
The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Kumar, Sunita
;
Nair, Poornima
;
Sridharan, A.
- In:
International journal of business and emerging markets …
16
(
2024
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10015057317
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4
Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
Saved in:
5
Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu
;
Shivaprasad H. N.
- In:
Decision : official journal of Indian Institute of …
48
(
2021
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
Saved in:
6
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
7
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
8
Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews : the mediating role of reviewer crediblity
Ketron, Seth
- In:
Journal of business research : JBR
81
(
2017
),
pp. 51-59
Persistent link: https://www.econbiz.de/10011771588
Saved in:
9
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source
credibility
theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
10
Which reviewers are honest and caring? : the effect of constructive and prosocial information on the perceived
credibility
of online reviews
Yan, Liping
;
Hua, Changhua
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013327965
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