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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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When responsible production and consumption matter : the case of Danone
Izquierdo-Yusta, Alicia
;
Méndez-Aparicio, M. Dolores
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 199-211)
.
2023
Persistent link: https://www.econbiz.de/10014320703
Saved in:
2
Assessing the influence of social media on tourists' motivations and image formation of a destination
Llodra-Riera, Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
International journal of quality and service sciences
7
(
2015
)
4
,
pp. 458-482
Persistent link: https://www.econbiz.de/10011448239
Saved in:
3
Marketing 4.0 : enhancing consumer-brand engagement through big data analysis
Jiménez-Zarco, Ana Isabel
;
Rospigliosi, asher
; …
- In:
Socio-economic perspectives on consumer engagement and …
,
(pp. 93-117)
.
2017
Persistent link: https://www.econbiz.de/10011647107
Saved in:
4
Reverse logistics and marketing as tools for sustainability
Lara-Guillén, Jorge
;
Jiménez-Zarco, Ana Isabel
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 17-51)
.
2023
Persistent link: https://www.econbiz.de/10014414169
Saved in:
5
Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel
;
Mendez-Aparicio, M Dolores
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
Saved in:
6
The impact of integration of 4.0 technologies in the traditional manufacturing industry : evidence from furniture sector enterprises in Spain
Munoz-Puche, Almudena
;
Jiménez-Zarco, Ana Isabel
; …
- In:
New perspectives and possibilities in strategic …
,
(pp. 319-348)
.
2023
Persistent link: https://www.econbiz.de/10014339707
Saved in:
7
Key service innovation drivers in the tourism sector : empirical evidence and managerial implications
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
Service business
5
(
2011
)
4
,
pp. 339-360
Persistent link: https://www.econbiz.de/10009535224
Saved in:
8
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
9
Productivity on the social web : the use of social media and expectation of results
Soler-Labajos, Neus
;
Jiménez-Zarco, Ana Isabel
- In:
Social media listening and monitoring for business …
,
(pp. 45-68)
.
2017
Persistent link: https://www.econbiz.de/10011565161
Saved in:
10
Sustainable fashion : empowering African women entrepreneurs in the fashion industry
Moreno-Gavara, Carme
(
ed.
);
Jiménez-Zarco, Ana Isabel
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011983944
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