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The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung; Kerr, Gayle; Suh, Jaebeom; Kim, Hyoje Jay - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
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The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas; Pontes, Vivian; Jin, Hyun Seung; … - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
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Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals
Jin, Hyun Seung; Kim, Hyoje Jay; Suh, Jaebeom; Sheehan, Ben - In: Journal of advertising 50 (2021) 4, pp. 479-493
Persistent link: https://www.econbiz.de/10012650827
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The role of shopping orientation in variety-seeking behaviour
Murray, Scott D.; Jin, Hyun Seung; Martin, Brett - In: Journal of business research : JBR 145 (2022), pp. 188-197
Persistent link: https://www.econbiz.de/10013197893
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Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo; Wang, Di; Yang, Wensheng; Jin, Hyun Seung - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
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Customer service chatbots : anthromorphism and adoption
Sheehan, Ben; Jin, Hyun Seung; Gottlieb, Udo - In: Journal of business research : JBR 115 (2020), pp. 14-24
Persistent link: https://www.econbiz.de/10012270802
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Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
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The entitled tourist : the influence of psychological entitlement and cultural distance on tourist judgments in a hotel context
Martin, Brett A. S.; Jin, Hyun Seung; Trang, Nhu Vi - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 99-112
Persistent link: https://www.econbiz.de/10011669959
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Why do consumers research their ancestry? : do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?
Strong, Carolyn A.; Martin, Brett A. S.; Jin, Hyun Seung; … - In: Journal of business research : JBR 99 (2019), pp. 332-337
Persistent link: https://www.econbiz.de/10012023647
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Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae; Kang, Hannah; Jin, Hyun Seung - In: Journal of promotion management : JPM 24 (2018) 2, pp. 270-291
Persistent link: https://www.econbiz.de/10011875404