Purpose: The study aims to explore the factors that influence Emirati women's career choice in the UAE. This study contributes to the influence of context in career choices by investigating how Emirati women chose information technology (IT) as a profession through the lens of the social...

Purpose: The purpose of this paper is to provide insight into how female entrepreneurs develop and communicate an authentic personal brand. The authors examine the entrepreneurial marketing (EM) activities undertaken by female entrepreneurs and identify the impression management (IM) behaviours...