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What causes imbalance in complex service networks? : evidence from a public health service
Verleye, Katrien; Jaakkola, Elina; Hodgkinson, Ian R.; … - In: Journal of service management 28 (2017) 1, pp. 34-56
Persistent link: https://www.econbiz.de/10011654986
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What causes imbalance in complex service networks? Evidence from a public health service
Verleye, Katrien; Jaakkola, Elina; Hodgkinson, Ian R.; … - In: Journal of Service Management 28 (2017) 1, pp. 34-56
Purpose Service networks are inherently complex as they comprise of many interrelated actors, often driven by divergent … from competing institutional logics of various actors (patients/public, employees, managers, regulatory bodies, etc.), but …
Persistent link: https://www.econbiz.de/10014894558
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The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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The rise of deepfakes : a conceptual framework and research agenda for marketing
Whittaker, Lucas; Letheren, Kate; Mulcahy, Rory - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 204-214
Persistent link: https://www.econbiz.de/10012668430
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Reinventing marketing strategy by recasting supplier/customer roles
Gummesson, Evert; Kuusela, Hannu; Närvänen, Elina - In: Journal of Service Management 25 (2014) 2, pp. 228-240
Purpose – The purpose of this paper is to propose that the recasting of supplier and customer roles reconfigures the role of marketing. Design/methodology/approach – A conceptual paper that suggests the need to rethink the role of marketing in the strategic decision making of companies. The...
Persistent link: https://www.econbiz.de/10014894488
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Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru; Vargo, Stephen L. - In: The journal of services marketing 29 (2015) 6/7, pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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Evolution of a service ecosystem : longitudinal evidence from multiple shared services centers based on the economies of worth framework
Banoun, Arnaud; Dufour, Lucas; Andiappan, Meena - In: Journal of business research : JBR 69 (2016) 8, pp. 2990-2998
Persistent link: https://www.econbiz.de/10011507881
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What is the right supply chain for your shopper? : exploring the shopper service ecosystem
Stolze, Hannah J.; Mollenkopf, Diane A.; Flint, Daniel J. - In: Journal of business logistics : JBL 37 (2016) 2, pp. 185-197
Persistent link: https://www.econbiz.de/10011561770
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Innovation in service ecosystems : an empirical study of the integration of values, brands, service systems and experience rooms
Aal, Kotaiba; Di Pietro, Laura; Edvardsson, Bo; Renzi, … - In: Journal of service management 27 (2016) 4, pp. 619-651
Persistent link: https://www.econbiz.de/10011563721
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Explaining the Sales Transformation through an institutional lens
Corsaro, Daniela - In: Journal of business research : JBR 142 (2022), pp. 1106-1124
Persistent link: https://www.econbiz.de/10013169504