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Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters

Erdem, Tulin; Keane, Michael P.; Sun, Baohong - In: Journal of Econometrics 89 (1998) 1-2, pp. 177-196

Persistent link: https://www.econbiz.de/10005122520

How much do consumers know about the quality of products? : evidence from the diaper market

Ching, Andrew; Erdem, Tülin; Keane, Michael P. - In: The Japanese economic review : the journal of the … 71 (2020) 4, pp. 541-569

Persistent link: https://www.econbiz.de/10012305033

A simple method to estimate the roles of learning, inventories and category consideration in consumer choice

Ching, Andrew T.; Erdem, Tülin; Keane, Michael P. - In: Journal of choice modelling 13 (2014) C, pp. 60-72

Models of consumer learning and inventory behavior have both proven to be valuable for explaining consumer choice dynamics. In their pure form these models assume consumers solve complex dynamic programming (DP) problems to determine optimal choices. For this reason, these models are best viewed...

Persistent link: https://www.econbiz.de/10011209079

Understanding branding in a digitally empowered world

Erdem, Tulin; Keller, Kevin Lane; Kuksov, Dmitri; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 3-10

Persistent link: https://www.econbiz.de/10011490780

Measuring long-run marketing effects and their implications for long-run marketing decisions

Bronnenberg, Bart; Dubé, Jean; Mela, Carl; … - In: Marketing Letters 19 (2008) 3, pp. 367-382

Persistent link: https://www.econbiz.de/10005716536

Econometric modeling of competition: A multi-category choice-based mapping approach

Erdem, Tulin; Winer, Russell S. - In: Journal of Econometrics 89 (1998) 1-2, pp. 159-175

Persistent link: https://www.econbiz.de/10005192593

Branding and Brand Equity Models

Erdem, Tulin; Swait, Joffre - In: The History of Marketing Science

The following sections are included:IntroductionAnalytical models of strategic branding decisions and brand equityEmpirical modelsDiscussion and conclusionReferences

Persistent link: https://www.econbiz.de/10011206543

Identification of Dynamic Models of Rewards Programme

Ching, Andrew T.; Ishihara, Masakazu - In: The Japanese Economic Review 69 (2018) 3, pp. 306-323

Persistent link: https://www.econbiz.de/10012093608

The effects of publicity on demand : the case of anti-cholesterol drugs

Ching, Andrew; Clark, Robert; Horstmann, Ignatius J.; … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 158-181

Persistent link: https://www.econbiz.de/10011437782

Complementarity of information products

Ching, Andrew; Horstmann, Ignatius J.; Lim, Hyunwoo - In: Review of marketing science 19 (2021) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10012656883

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