//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using Social Media to Manage C...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
9,418
Social web
8,858
Social Web
8,856
Beziehungsmarketing
8,697
Consumer behaviour
7,907
Konsumentenverhalten
7,854
Internet marketing
5,823
Online-Marketing
5,788
Customer satisfaction
2,925
Kundenzufriedenheit
2,876
Brand management
2,379
Markenführung
2,367
Service quality
2,207
Dienstleistungsqualität
2,188
Online-Handel
1,928
Online retailing
1,927
Viral marketing
1,802
Virales Marketing
1,800
Electronic Commerce
1,755
E-commerce
1,713
Brand image
1,650
Markenimage
1,645
Social media
1,372
Soziales Netzwerk
1,107
Customer integration
1,084
Kundenintegration
1,082
Werbewirkung
1,081
Advertising effects
1,079
Social network
1,072
Marketing management
1,051
Marketingmanagement
1,042
social media
1,003
Advertising
998
Brand
974
Werbung
971
Markenartikel
953
Lieferantenmanagement
942
Supplier relationship management
942
Confidence
928
Vertrauen
925
more ...
less ...
Online availability
All
Undetermined
Free
9,350
Type of publication
All
Article
17,957
Book / Working Paper
2,155
Journal
6
Type of publication (narrower categories)
All
Article in journal
15,742
Aufsatz in Zeitschrift
15,742
Aufsatz im Buch
1,281
Book section
1,281
research-article
532
Aufsatzsammlung
294
Hochschulschrift
258
Arbeitspapier
182
Graue Literatur
182
Non-commercial literature
182
Working Paper
182
Conference paper
168
Konferenzbeitrag
168
Collection of articles of several authors
96
Sammelwerk
96
conceptual-paper
85
Thesis
65
review-article
64
review
63
Case study
59
Fallstudie
59
case-report
57
Konferenzschrift
51
Lehrbuch
51
Textbook
28
Handbook
19
Handbuch
19
Ratgeber
18
non-article
14
viewpoint
13
Guidebook
12
Amtsdruckschrift
9
Government document
9
technical-paper
7
Conference proceedings
5
Einführung
4
Interview
4
Systematic review
4
Übersichtsarbeit
4
Bibliografie
3
more ...
less ...
Language
All
English
19,022
German
1,012
Undetermined
86
Author
All
Dwivedi, Yogesh Kumar
41
Hollebeek, Linda D.
40
Han, Heesup
39
Kreutzer, Ralf T.
35
Thaichon, Park
35
Loureiro, Sandra Maria Correia
32
Vrontis, Demetris
30
Kumar, Vikas
29
Law, Chun Hung Roberts
29
Kumar, V.
28
Mattila, Anna S.
28
Quach, Sara
27
Svensson, Göran
26
Rana, Nripendra P.
25
Rather, Raouf Ahmad
24
Grewal, Dhruv
23
Martínez-López, Francisco J.
23
Ozuem, Wilson
23
Khan, Imran
22
Palmatier, Robert W.
22
Qiu, Liangfei
22
Sreejesh, S.
22
Wong, IpKin Anthony
22
Prentice, Catherine
21
Rita, Paulo
21
So, Kevin Kam Fung
21
Agnihotri, Raj
20
Balaji, M. S.
20
Foroudi, Pantea
20
Gil Saura, Irene
20
Hajli, Nick
20
Karjaluoto, Heikki
20
Filieri, Raffaele
19
Itani, Omar S.
19
Ko, Eunju
19
Paul, Justin
19
Roy, Sanjit
19
Wu, Luorong
19
Ahn, Jiseon
18
Grönroos, Christian
18
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
181
IGI Global
140
National Bureau of Economic Research
23
OECD
14
Springer Gabler <Firma>
13
Springer-Verlag GmbH
12
Edward Elgar Publishing
11
World Bank Group
10
Organisation for Economic Co-operation and Development
9
Springer International Publishing
9
Peter Lang GmbH
6
Deutscher Dialogmarketing Verband
4
Technische Universität Braunschweig
4
World Trade Organization
4
NetLibrary, Inc
3
Great Britain / Customs Establishment
2
Information Resources Management Association
2
Nomos Verlagsgesellschaft
2
Taylor and Francis.
2
Technische Universität Chemnitz
2
Universität Bremen
2
World Bank
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Conference for Graduate Research in Tourism, Hospitality and Leisure <9., 2017, Cartagena>
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
De Gruyter Oldenbourg
1
Dgroup
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
European Health Care Conference <2, 2011, Hamburg>
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
886
Journal of retailing and consumer services
679
SpringerLink / Bücher
499
Industrial marketing management : the international journal for industrial and high-tech firms
308
International journal of hospitality management
308
Technological forecasting & social change : an international journal
273
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
219
Springer eBook Collection
174
Tourism management : research, policies, practice
172
The journal of services marketing
146
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
137
International journal of advertising : the review of marketing communications
136
Journal of travel and tourism marketing
134
Management science : journal of the Institute for Operations Research and the Management Sciences
134
Journal of strategic marketing
133
International journal of contemporary hospitality management
132
Journal of hospitality marketing & management
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
123
European Journal of Marketing
119
Journal of marketing communications
119
Service business
119
Journal of promotion management : innovations in planning and applied research
118
Asia Pacific journal of marketing and logistics
117
The journal of business & industrial marketing
116
Journal of the Academy of Marketing Science
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Journal of management information systems : JMIS
110
Journal of Business & Industrial Marketing
109
The journal of product & brand management
108
Psychology & marketing
105
Marketing intelligence & planning
104
Electronic commerce research
102
Journal of marketing
100
Journal of internet commerce
98
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
90
The service industries journal
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
87
The journal of brand management : an international journal
85
more ...
less ...
Source
All
ECONIS (ZBW)
19,174
Other ZBW resources
848
RePEc
86
USB Cologne (EcoSocSci)
5
OLC EcoSci
4
BASE
1
Showing
1
-
10
of
20,118
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service recovery via social media : the social influence effects of virtual presence
Schaefers, Tobias
;
Schamari, Julia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011485442
Saved in:
2
To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
3
For all to see : social risk and observable complaining on Facebook
Armstrong, Christine
;
Kulczynski, Alicia
;
Brennan, Stacey
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 31-71
Persistent link: https://www.econbiz.de/10012798636
Saved in:
4
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
5
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
6
How does culture impact customer evaluation in online complaining? : evidence from Germany and India
Sengupta, Sanchayan
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10012304208
Saved in:
7
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
8
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
9
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
10
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->