//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Fan Identification and Sponsor...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
28,018
Konsumentenverhalten
27,937
Relationship marketing
4,457
Beziehungsmarketing
4,455
Markenführung
4,074
Brand management
4,073
Markenimage
3,511
Brand image
3,506
Customer satisfaction
2,882
Kundenzufriedenheit
2,878
Social Web
2,745
Social web
2,745
Online-Marketing
2,575
Internet marketing
2,564
Online retailing
2,559
Online-Handel
2,559
Dienstleistungsqualität
2,262
Service quality
2,262
Professional sports
2,087
Profisport
2,084
Brand
2,071
Markenartikel
2,034
Theory
1,866
Theorie
1,862
Einzelhandel
1,857
Retail trade
1,852
Werbewirkung
1,758
Advertising effects
1,755
Emotion
1,724
Viral marketing
1,594
Virales Marketing
1,594
Electronic Commerce
1,540
E-commerce
1,518
Advertising
1,438
Werbung
1,416
Experiment
1,400
Football
1,280
Fußball
1,246
Confidence
1,193
Vertrauen
1,189
more ...
less ...
Online availability
All
Undetermined
Free
21,558
Type of publication
All
Article
28,551
Book / Working Paper
2,496
Journal
14
Type of publication (narrower categories)
All
Article in journal
27,134
Aufsatz in Zeitschrift
27,134
Aufsatz im Buch
1,183
Book section
1,183
Arbeitspapier
697
Working Paper
697
Graue Literatur
693
Non-commercial literature
693
Hochschulschrift
310
Conference paper
270
Konferenzbeitrag
270
Aufsatzsammlung
237
Collection of articles of several authors
98
Sammelwerk
98
Thesis
75
Konferenzschrift
52
Case study
29
Fallstudie
29
Lehrbuch
25
Handbook
12
Handbuch
12
Amtsdruckschrift
11
Government document
11
Systematic review
10
Übersichtsarbeit
10
Textbook
8
Conference proceedings
7
Festschrift
5
Bibliografie
4
Nachruf
3
research-article
3
Collection of articles written by one author
2
Guidebook
2
Mehrbändiges Werk
2
Multi-volume publication
2
Ratgeber
2
Sammlung
2
Umfrage
2
Aufgabensammlung
1
Bibliografie enthalten
1
more ...
less ...
Language
All
English
30,079
German
722
Undetermined
250
Russian
4
French
2
Polish
2
Italian
1
Spanish
1
more ...
less ...
Author
All
Han, Heesup
83
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
51
Dwivedi, Yogesh Kumar
50
Loureiro, Sandra Maria Correia
46
Thaichon, Park
41
Hollebeek, Linda D.
40
Belk, Russell W.
38
Kim, Jungkeun
37
Phau, Ian
37
Ko, Eunju
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
31
Park, Jungkun
30
Wu, Luorong
30
Balaji, M. S.
29
Grewal, Dhruv
29
Japutra, Arnold
29
Ahn, Jiseon
28
Humphreys, Brad R.
28
Vrontis, Demetris
28
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Rahman, Zillur
26
Dhir, Amandeep
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Liu, Qing
25
So, Kevin Kam Fung
25
Wicker, Pamela
25
Bang, Nguyen
24
Funk, Daniel C.
24
Gursoy, Dogan
24
Gázquez-Abad, Juan Carlos
24
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
133
National Bureau of Economic Research
76
OECD
37
International Energy Agency
30
IGI Global
29
Edward Elgar Publishing
25
Springer International Publishing
8
Organisation for Economic Co-operation and Development
7
Peter Lang GmbH
7
Technische Universität Braunschweig
7
Springer-Verlag GmbH
5
C.E.P.R. Discussion Papers
4
Deutscher Dialogmarketing Verband
4
NetLibrary, Inc
4
Springer Gabler <Firma>
4
Taylor and Francis
4
Taylor and Francis.
4
Nomos Verlagsgesellschaft
3
World Bank
3
City of London (England) / Corporation
2
De Gruyter Oldenbourg
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Friedrich-Schiller-Universität Jena
2
Helmut-Schmidt-Universität
2
Home League
2
Information Resources Management Association
2
International Finance Corporation
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
2
World Bank Group
2
World Tourism Organization
2
Accenture GmbH <Kronberg im Taunus>
1
Anti-Corn-Law League
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
COVID-19-Consumer Law Research Group
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Centre of Applied Research in Management and Economics Conference <2022, Leiria>
1
Chronos Verlag
1
City of London Gas Consumers' General Committee
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1,535
Journal of business research : JBR
1,476
International journal of hospitality management
519
SpringerLink / Bücher
412
International journal of consumer studies
325
Asia Pacific journal of marketing and logistics
282
Psychology & marketing
253
Tourism management : research, policies, practice
243
European Sport management quarterly : ESMQ
241
Journal of sports economics
241
The journal of product & brand management
231
Technological forecasting & social change : an international journal
230
Management science : journal of the Institute for Operations Research and the Management Sciences
227
Journal of travel and tourism marketing
220
Journal of sport management : the official journal of the North American Society of Sport Management
219
Journal of marketing communications
218
The journal of brand management : an international journal
200
Working paper / National Bureau of Economic Research, Inc.
200
International journal of advertising : the review of marketing communications
196
International journal of contemporary hospitality management
196
Journal of Islamic marketing
194
Journal of international consumer marketing
194
Sport management review
191
Discussion paper / Centre for Economic Policy Research
190
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
179
Journal of hospitality marketing & management
169
Journal of promotion management : innovations in planning and applied research
162
Journal of marketing management : JMM ; journal of the Academy of Marketing
159
Marketing intelligence & planning
158
The international review of retail, distribution and consumer research
155
Journal of strategic marketing
154
Journal of the Academy of Marketing Science
154
Discussion papers / CEPR
153
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
148
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
146
The journal of services marketing
145
European journal of operational research : EJOR
143
Food policy : economics planning and politics of food and agriculture
143
Tourism management perspectives : TMP
143
more ...
less ...
Source
All
ECONIS (ZBW)
30,795
RePEc
249
Other ZBW resources
9
USB Cologne (EcoSocSci)
6
BASE
1
OLC EcoSci
1
Showing
1
-
10
of
31,061
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand image transfer from team to sponsor : how effective is it to sponsor a
football
team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
2
Can sports
sponsorship
affect consumers' motivation for sports consumption?
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan W.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Saved in:
3
Sport
sponsorship
: the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
4
Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine
;
Fakhar, Ahlam
;
Elouazzani, Zineb
- In:
Sport management review
19
(
2016
)
3
,
pp. 293-305
Persistent link: https://www.econbiz.de/10011598942
Saved in:
5
The cameo effect of host country and the transitory mega-event : patterns of effect on
sponsorship
evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
6
An examination of women's sport
sponsorship
: a case study of female Australian Rules
football
Morgan, Ashlee
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1644-1666
Persistent link: https://www.econbiz.de/10012178655
Saved in:
7
Market reactions to sport
sponsorship
announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
Saved in:
8
Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu
;
Hautbois, Christopher
;
Desbordes, Michel
- In:
Sport management review
20
(
2017
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
Saved in:
9
Measuring ambush-marketing and
sponsorship
effects : a
football
consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
10
Sport scandal and
sponsorship
decisions : team identification matters
Chen, P. Monica
;
Kelly, Sarah J.
;
Weeks, Clinton S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->