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A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.; Howell, John R.; Brazell, Jeff D.; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
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Integrating textual information into models of choice and scaled response data
Kim, Hyowon; Allenby, Greg M. - In: Marketing science 41 (2022) 4, pp. 387-402
Persistent link: https://www.econbiz.de/10013364006
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Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results
Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 49-66
Persistent link: https://www.econbiz.de/10012817650
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Benefit-based conjoint analysis
Kim, Dong Soo; Bailey, Roger A.; Hardt, Nino; Allenby, … - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011645754
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University choice : which attributes matter when you are paying the full price?
Walsh, Caroline; Moorhouse, Jan; Dunnett, Andrew; … - In: International journal of consumer studies 39 (2015) 6, pp. 670-681
Persistent link: https://www.econbiz.de/10011418956
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It is not just about competition with "free" : differences between content formats in consumer preferences and willingness to pay
Berger, Benedikt; Matt, Christian; Steininger, Dennis M.; … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 105-128
Persistent link: https://www.econbiz.de/10011435875
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Hiring preferences for nonimmigrant labor : the case of the seafood processing industry
Mishra, Ashok K.; Gillespie, Jeffrey M. - In: Marine resource economics 31 (2016) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10011455601
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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.; Zeithammer, Robert; Payne, John W. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
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What is an attractive business opportunity? : an empirical study of opportunity evaluation decisions by technologists, managers, and entrepreneurs
Gruber, Marc; Kim, Sung Min; Brinckmann, Jan - In: Strategic entrepreneurship journal : SEJ 9 (2015) 3, pp. 205-225
Persistent link: https://www.econbiz.de/10011490051