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Language learners' behaviour at multinational companies
Szabó, Szilvia - In: Oradea journal of business and economics 5 (2020) 1, pp. 97-105
Persistent link: https://www.econbiz.de/10012404507
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Cross-border online shopping of Polish consumers and cross-border online sales of Polish companies as examples of the processes of the markets internationalisation
Mącik, Radosław - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 185-194
Persistent link: https://www.econbiz.de/10011985686
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Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of strategic marketing 26 (2018) 7, pp. 551-567
Persistent link: https://www.econbiz.de/10011976361
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Retail globalization and household welfare : evidence from Mexico
Atkin, David; Faber, Benjamin; González-Navarro, Marco - 2015
Persistent link: https://www.econbiz.de/10011282749
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Retail globalization and household welfare : evidence from Mexico
Atkin, David; Faber, Benjamin; González-Navarro, Marco - 2015
Persistent link: https://www.econbiz.de/10011289100
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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
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The BOP consumer's ethical evaluation of target marketing
Gupta, Shruti; Pirsch, Julie - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 358-378
Persistent link: https://www.econbiz.de/10011515101
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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Internationalisation at home : exploiting the potential on the non-nationals' and expatriates' community
Jaklič, Andreja; Karageorgu, Paraskevi - In: Entrepreneurial business and economics review : EBER 3 (2015) 4, pp. 49-72
Persistent link: https://www.econbiz.de/10011560004
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The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region
Kolar, Tomaž; Zabkar, Vesna - In: Journal of East European management studies : JEEMS 19 (2014) 1, pp. 58-80
This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer...
Persistent link: https://www.econbiz.de/10010399467