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Social support as buffer for workplace negative acts of professional public sector employees in Vietnam
Nguyen Diep Thi Ngoc; Teo, Stephen T. T.; Khai Cong Dinh - In: Public management review 22 (2020) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10012178901
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Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet - In: Journal of food products marketing : innovations in … 28 (2022) 2, pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
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The role of selected marketing mix elements in consumer based brand equity creation : milk industry in Vietnam
Bang Nguyen Viet; Tuan Nguyen Anh - In: Journal of food products marketing : innovations in … 27 (2021) 2, pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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Antecedents of innovative behaviour : the moderating role of psychological empowerment
Thanh Chung Nham; Bang Nguyen Viet; Dang Huu Phuc - In: International journal of work innovation : IJWI 5 (2024) 2, pp. 122-142
Persistent link: https://www.econbiz.de/10014547193
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The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
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How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham; Dang Huu Phuc; Bang Nguyen Viet - In: Journal of fashion marketing and management 27 (2023) 5, pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
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Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet; Tuan Nguyen Anh - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
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A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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Examination of the antecedents and the outcomes of customer incivility : a case study in the Vietnamese hospitality industry
Huan Quang Ngo; Bang Nguyen Viet; Phuc Log Nguyen - In: International journal of business and emerging markets … 16 (2024) 1, pp. 50-70
Persistent link: https://www.econbiz.de/10015057268