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ECONIS (ZBW)
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The product life cycle revisited : an integrative review and research agenda
Iveson, Abbie
;
Hultman, Magnus
;
Davvetas, Vasileios
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 467-499
Persistent link: https://www.econbiz.de/10013173437
Saved in:
2
The information paradox in internationalization : can ignorance ever be bliss? : evidence from emerging market SME managers
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
131
(
2021
),
pp. 268-277
Persistent link: https://www.econbiz.de/10012544970
Saved in:
3
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
4
Drivers and outcomes of political candidate image creation : The role of social media marketing
Hultman, Magnus
;
Ulusoy, Sera
;
Oghazi, Pejvak
- In:
Psychology & Marketing
36
(
2019
)
12
,
pp. 1226-1236
Persistent link: https://www.econbiz.de/10012189570
Saved in:
5
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
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6
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
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7
Motivation recipes for brand-related social media use : a Boolean-fsQCA approach
Saridakis, Charalampos
;
Baltas, George
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1062-1070
Persistent link: https://www.econbiz.de/10011627272
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8
International entrepreneurial orientation and regional expansion
Boso, Nathaniel
;
Oghazi, Pejvak
;
Hultman, Magnus
- In:
Entrepreneurship and regional development : an …
29
(
2017
)
1/2
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011698490
Saved in:
9
Marketing and supply chain coordination and intelligence quality : a product innovation performance perspective
Mostaghel, Rana
;
Oghazi, Pejvak
;
Patel, Pankaj C.
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 597-606
Persistent link: https://www.econbiz.de/10012103508
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10
The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus
;
Strandberg, Carola
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
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