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1
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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2
Branding a professional sport team that reenters the same marketplace : stakeholders' perspectives
Rodrigue, François
;
Abeza, Gashaw
;
Séguin, Bernoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012519163
Saved in:
3
Understanding branded flash mobs : the nature of the concept,
stakeholder
motivations, and avenues for future research
Grant, Philip Stanley
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011612585
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4
Celebrities as human brands : an inquiry on
stakeholder
-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
5
Introducing multi-dimensional brand architecture : taking structure, market orientation and
stakeholder
alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
6
Co-creating
stakeholder
and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.
;
Kastanakis, Minas
;
Rhode, Ann Kristin
- In:
Journal of business research : JBR
70
(
2017
),
pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
Saved in:
7
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and
stakeholder
identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
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8
Commentary on "Co-creating
stakeholder
and brand identities : a cross-cultural consumer perspective"
Faurholt Csaba, Fabian
- In:
Journal of business research : JBR
70
(
2017
),
pp. 411-413
Persistent link: https://www.econbiz.de/10011620579
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9
A typology of organisational
stakeholder
engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
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10
Perceived organizational authenticity in LGBTQ communication : the scale development and initial empirical findings
Lim, Hayoung Sally
;
Ciszek, Erica
;
Moon, Won-Ki
- In:
Journal of communication management
26
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013384797
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