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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
On conceptualizing, measuring, and managing augmented technology use in business-to-business sales contexts
Hunter, Gary K.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 201-213
Persistent link: https://www.econbiz.de/10012128500
Saved in:
2
Sales Technology
Hunter, Gary K.
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885340
Saved in:
3
Advertising versus sales in demand creation
Hochman, Gal
;
Hochman, Oded
;
Hochman, Eithan
;
Heiman, Amir
- In:
The B.E. journal of economic analysis & policy
11
(
2011
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10009576819
Saved in:
4
Is advertising an underappreciated driver of sales growth in B2B markets? : theoretical perspectives and empirical evidence
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 76-89
Persistent link: https://www.econbiz.de/10012285136
Saved in:
5
Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
Saved in:
6
How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar
;
Dahana, Wirawan Dony
;
Baumann, Chris
- In:
Journal of business research : JBR
116
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
Saved in:
7
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
8
Selling empire : a historical perspective on selling foreign products in domestic markets
Moore, Jonathan Allen
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 263-283
Persistent link: https://www.econbiz.de/10011598243
Saved in:
9
Union Railways : selling advertising rights on trains and stations
Ashraf, Rohail
;
Zahid, Adnan
;
Zain ul Abdin, Khawaja
; …
- In:
Asian journal of management cases : AJMC
13
(
2016
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10011600434
Saved in:
10
The direct and reposting effects of advertorials on sales
Wang, Xia
;
Yu, Chunling
;
Dong, Lily C.
- In:
Frontiers of business research in China : selected …
10
(
2016
)
3
,
pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
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