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Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model
Karray, Salma; Guiomar Martín-Herrán - In: Review of Marketing Science 6 (2008) 1, pp. 1-1
We study the relationship between pricing and advertising decisions in a distribution channel where national brands are … marketplace. In particular, we find that advertising that expands the national brands' sales gives pricing power to manufacturers … competing with a private label. We solve a three-stage game-theoretic model where the national brands compete on advertising and …
Persistent link: https://www.econbiz.de/10008579408
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Consumer attitudes during periods of economic downturn : embodying responsible behaviors
Sarmento, Maria; Galan-Ladero, M. Mercedes; Marques, Susana - In: Advances in National Brand and Private Label Marketing …, (pp. 17-22). 2018
Persistent link: https://www.econbiz.de/10013276092
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Private label management : a literature review
Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
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The price of power : how firm's market power affects perceived fairness of price increases
Lu, Zhi; Bolton, Lisa E.; Ng, Sharon; Chen, Haipeng - In: Journal of retailing 96 (2020) 2, pp. 220-234
Persistent link: https://www.econbiz.de/10012295827
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The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
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Can copycat private labels improve the consumer's shopping experience? : a fluency explanation
Kelting, Katie; Duhachek, Adam; Whitler, Kimberly - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 569-585
Persistent link: https://www.econbiz.de/10011737473
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Private labels and national brands : the case of India
Puri, Sandeep; Qamar, Anam; Goyal, Shalki - In: International journal of business and globalisation : IJBG 27 (2021) 4, pp. 513-523
Persistent link: https://www.econbiz.de/10012505879
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Income inequality and consumer preference for private labels versus national brands
Kurt, Didem; Gino, Francesca - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
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Private label sourcing for an e-tailer with agency selling and service provision
Li, Hengyu; Chen, Huangen; Chai, Junwu; Shi, Victor - In: European journal of operational research : EJOR 305 (2023) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10013478581
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Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp; Schultz, Carsten D. - In: Advances in National Brand and Private Label Marketing …, (pp. 119-129). 2023
Persistent link: https://www.econbiz.de/10014289847