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An empirical invesitgation of corporate identity communication on Hong Kong hotels' websites
Mohammed, Ibrahim; Denizci Guillet, Basak; Law, Chun … - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 676-705
Persistent link: https://www.econbiz.de/10011578919
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
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Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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The real mission of the mission statement : a systematic review of the literature
Alegre, Inés; Berbegal-Mirabent, Jasmina; Guerrero, Adrián - In: Journal of management & organization : JMO 24 (2018) 4, pp. 456-473
Persistent link: https://www.econbiz.de/10011936761
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Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan; Wulf, Alexander J. - In: Journal of international consumer marketing 33 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10012483608
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The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.; Yen, Dorothy A. - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
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Putting your mouth where your money goes! : "where" and "how" to communicate to maximize the impact of corporate social programs
Siaw, Christopher Agyapong; Lie, David Sugianto; … - In: European journal of marketing 56 (2022) 12, pp. 3381-3417
Persistent link: https://www.econbiz.de/10013457435
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Co‐creating ONE: rethinking integration within communication
Susanne Johansen, Trine; Esmann Andersen, Sophie - In: Corporate Communications: An International Journal 17 (2012) 3, pp. 272-288
Purpose – Integration is a key component within marketing‐ and corporate communication. Benefits include synergetic representations, increased credibility and transparency. However, integration may be problematic. With the purpose of re‐conceptualizing integration, this paper aims to...
Persistent link: https://www.econbiz.de/10014691802