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The influence of value perceptions on luxury purchase intentions in developed and emerging markets
Shukla, Paurav - In: International Marketing Review 29 (2012) 6, pp. 574-596
(the US and the UK) and two important Eastern emerging markets (India and Malaysia). Multiple‐group SEM analysis was used …
Persistent link: https://www.econbiz.de/10014827565
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Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric - In: The journal of business & industrial marketing 32 (2017) 3, pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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The Art of War in manufacturing consumer consent
McIntyre‐Bhatty, Y.T.; Parker, D. - In: Chinese Management Studies 5 (2011) 4, pp. 450-459
Purpose – The purpose of this paper is to use principles from Tzu's The Art of War to develop a conceptual framework for the exploration of brand persuasion and the manufacturing of consumer consent and consumption. Design/methodology/approach – The conceptual framework is based upon formal...
Persistent link: https://www.econbiz.de/10014697528
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Cognitive Style and Personal Involvement as Explicators of Innovative Purchasing of ″Healthy″ Food Brands
Foxall, Gordon R.; Bhate, Seema - In: European Journal of Marketing 27 (1993) 2, pp. 5-16
volume of purchases of innovative brands of “healthy” food brands. Results indicate that the market for ew food brands …
Persistent link: https://www.econbiz.de/10014723035
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Success factors of line extensions of fast‐moving consumer goods
Nijssen, Edwin J. - In: European Journal of Marketing 33 (1999) 5/6, pp. 450-474
seeking behavior all had a negative influence on line extension success. Dominant brands were hurt more by variety seeking … behavior’s negative impact than less dominant brands.  …
Persistent link: https://www.econbiz.de/10014723325
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Private Brands
Nandan, Shiva; Dickinson, Roger - In: Journal of Consumer Marketing 11 (1994) 4, pp. 18-28
Describes the problems that major brand suppliers face in the context of the growing attractiveness of private brands … brands perform for the retailer. Offers model for the retailer′s decision whether or not to adopt a private brand. Offers …
Persistent link: https://www.econbiz.de/10014849110
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Conceptualizing self‐monitoring: links to materialism and product involvement
Browne, Beverly A.; Kaldenberg, Dennis O. - In: Journal of Consumer Marketing 14 (1997) 1, pp. 31-44
understood. The study examined the relationship between self‐monitoring, materialism, and involvement with clothing and brands … materialism, to clothing involvement, and to interest in marketplace events and brands. Discusses implications for the meaning of …
Persistent link: https://www.econbiz.de/10014849166
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The Delphi Process: a strategic branding methodology
Chevron, Jacques R. - In: Journal of Consumer Marketing 15 (1998) 3, pp. 254-264
guidance to the brand’s speech. This article discusses the application of a tool from psychiatry for the development of a BCS …
Persistent link: https://www.econbiz.de/10014849206
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Integrating country of origin into global marketing strategy
Clarke, Irvine; Owens, Margaret; Ford, John B. - In: International Marketing Review 17 (2000) 2, pp. 114-126
Country‐of‐origin research has frequently found country markings to affect consumer product evaluations, providing country‐of‐origin markings a unique opportunity to become an evermore important element in the global strategic mix. However, marketing literature has been delinquent in...
Persistent link: https://www.econbiz.de/10014827159