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~institution:"American Marketing Association"
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Marktforschung
49
Market research
29
Marketing
21
Marketing management
14
Marketingmanagement
14
Vereinigte Staaten
14
Consumer behaviour
11
Konsumentenverhalten
11
Marketingtheorie
9
Theorie
9
Theory
9
Beziehungsmarketing
7
Marketing theory
7
Relationship marketing
7
USA
7
United States
7
Internet marketing
6
Online-Marketing
6
Absatz
5
Verbraucher
5
Welt
4
World
4
Selling
3
Verkauf
3
Absatztheorie
2
Australia
2
Australien
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International market entry
2
International marketing
2
Internationaler Markteintritt
2
Internationales Marketing
2
Marktpsychologie
2
Werbung
2
Zeitschrift
2
16.06.1986
1
24.01.1990
1
Absatzplanung
1
Absatztechnik
1
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Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
39
Journal
8
Article
2
Type of publication (narrower categories)
All
Konferenzschrift
19
Collection of articles of several authors
12
Sammelwerk
12
Conference proceedings
10
Graue Literatur
6
Non-commercial literature
6
Aufsatzsammlung
1
Lehrbuch
1
Mikroform
1
Textbook
1
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Language
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English
43
Undetermined
6
Author
All
Alderson, Wroe
2
Cowan, Donald R. G.
2
Cox, Reavis
2
Adler, Lee
1
Allvine, Fred C.
1
Alvarez Mourey, James
1
Andreasen, Alan R.
1
Bass, Frank M.
1
Blanchard, Simon
1
Blankenship, Albert Breneman
1
Breen, George E.
1
Bund, Henry
1
Carroll, James W.
1
Chakrapani, Chuck
1
Chandy, Rajesh K.
1
Crepsi, Irving
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Darden, William R.
1
Decker, William S.
1
Epp, Amber M.
1
Ferber, Robert
1
Ferrell, Odies C.
1
Fisk, George
1
Gelb, Betsy D.
1
Greenberg, Marshall G.
1
Griffith, David
1
Haley, Russell I.
1
Hamilton, Rebecca W.
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
King, Robert L.
1
Krishnan, Ram
1
Lukas, Bryan A.
1
Mallapragada, Girish
1
Mitchell, Andrew A.
1
Moore, Marian C.
1
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Institution
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American Marketing Association
Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
54
Deutschland / Bundesministerium für Ernährung und Landwirtschaft
53
Springer Fachmedien Wiesbaden
34
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
National Bureau of Economic Research
20
Esomar
17
Market Research Society
13
American Management Association
11
Bundesagentur für Außenwirtschaft
9
United States / Business and Defense Services Administration
9
Bundesstelle für Außenhandelsinformation <Köln>
8
Gesellschaft für Konsumforschung
8
Berufsverband Deutscher Markt- und Sozialforscher
6
Dezan Shira & Associates <Hongkong>
6
Edward Elgar Publishing
6
GfK-Nürnberg e.V.
6
National Industrial Conference Board
6
Nielsen Company
6
Centro de Desarrollo
5
Danish Technological Institute
5
European Commission / Directorate General for Education and Culture
5
Harvard Graduate School of Business Administration
5
OECD
5
AMACOM
4
Arbeitsgemeinschaft Außenhandel der Deutschen Wirtschaft / Ost-Ausschuss der Deutschen Wirtschaft
4
Arbeitskreis Deutscher Marktforschungsinstitute
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsche Statistische Gesellschaft
4
Deutsches Institut für Wirtschaftsforschung
4
Frankfurter Allgemeine Zeitung GmbH
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK-Marktforschung GmbH <Nürnberg>
4
Ifo-Institut für Wirtschaftsforschung
4
Ifo-Institut für Wirtschaftsforschung / Niederlassung Dresden
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Nielsen Marketing Service
4
Ost-Ausschuß der Deutschen Wirtschaft
4
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Published in...
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Series / American Marketing Association
4
Journal of marketing
2
Marketing Research Techniques Series, American Marketing Association
2
Michigan business papers
2
AMA educators proceedings
1
AMA proceedings series
1
Business proceedings / American Marketing Association
1
Combined proceedings (Spring Conference + Fall Conference)
1
Fall conference / Proceedings
1
Proceedings of the Winter Conference of the American Marketing Association
1
Proceedings series / American Marketing Association
1
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Source
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ECONIS (ZBW)
46
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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1
State of the art marketing research
Blankenship, Albert Breneman
;
Breen, George E.
-
1992
Persistent link: https://www.econbiz.de/10000857944
Saved in:
2
Combined proceedings / 1st Annual Behavioral Research Conference "Strategic Decision from Behavioral Research", January 24 - 26 1990 ; 21st Annual Attitude Research Conference "Axi...
1990
Persistent link: https://www.econbiz.de/10000837803
Saved in:
3
Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
Saved in:
4
Minorities and marketing : research challenges
Andreasen, Alan R.
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10000548134
Saved in:
5
Multivariate methods for market and survey research
Sheth, Jagdish N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000329793
Saved in:
6
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
Saved in:
7
Journal of marketing research : JMR
American Marketing Association
-
1964-: Thousand Oaks, CA : SAGE Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10000356868
Saved in:
8
Readings in survey research
Ferber, Robert
(
ed.
)
-
1978
Persistent link: https://www.econbiz.de/10000541672
Saved in:
9
Green book : international directory of marketing research companies and services
American Marketing Association
-
New York, NY : AMA GreenBook
-
Nachgewiesen 35.1997/98(1997) -
Persistent link: https://www.econbiz.de/10000631554
Saved in:
10
Theory in marketing
Cox, Reavis
(
contributor
);
Alderson, Wroe
(
contributor
); …
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674815
Saved in:
1
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