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~institution:"American Marketing Association"
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Consumer behaviour
34
Konsumentenverhalten
34
Marketing management
27
Marketingmanagement
27
Marketing
24
Marktforschung
13
Marketingtheorie
12
Market research
11
Marketing theory
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Beziehungsmarketing
9
Internet marketing
9
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Welt
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World
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Theory
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Social Web
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Social change
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Sozialer Wandel
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Sustainability
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Sustainable product
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Verkauf
3
Öko-Marketing
3
Öko-Produkt
3
Artificial intelligence
2
Einzelhandel
2
International marketing
2
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Book / Working Paper
39
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Konferenzschrift
29
Collection of articles of several authors
9
Sammelwerk
9
Conference proceedings
6
Aufsatzsammlung
1
CD-ROM, DVD
1
Language
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English
37
Undetermined
2
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Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shimp, Terence A.
2
Alderson, Wroe
1
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Bohl, Don Lee
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cox, Reavis
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
EIGHMEY, JOHN
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Laran, Juliano
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Mallapragada, Girish
1
Malter, Alan J.
1
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American Marketing Association
National Bureau of Economic Research
578
Springer Fachmedien Wiesbaden
146
OECD
49
International Energy Agency
41
Verlag Dr. Kovač
35
IGI Global
32
Books on Demand GmbH <Norderstedt>
27
European Association of Agricultural Economists - EAAE
27
Institut für Demoskopie Allensbach
26
Information Resources Management Association
24
Institut für Handelsforschung <Köln>
24
Edward Elgar Publishing
22
European Centre for the Development of Vocational Training
20
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
Friedrich-Schiller-Universität Jena
18
INSEAD
16
Nordic Council of Ministers
16
Österreichisches Institut für Wirtschaftsforschung
15
Europäische Kommission / Statistisches Amt
14
USA / Bureau of the Census
14
Europäische Kommission
13
Nomos Verlagsgesellschaft
13
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
12
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
12
RWTH Aachen
12
Universität Mannheim
12
Deutschland / Statistisches Bundesamt
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Christian-Albrechts-Universität zu Kiel
10
Forschungsstelle für den Handel Berlin
10
University of Western Sydney
10
Axel-Springer-Verlag / Marketing Anzeigen
9
Commission des Comptes Commerciaux de la Nation
9
Deutscher Dialogmarketing Verband
9
Deutschland <Bundesrepublik> / Statistisches Bundesamt
9
Erasmus Research Institute of Management
9
European University Institute / Department of Economics
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA briefings & surveys
1
AMA educators proceedings
1
AMA proceedings series
1
Source
All
ECONIS (ZBW)
37
USB Cologne (EcoSocSci)
2
Showing
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1
Accountable marketing : the economics of data-driven marketing
Rosenwald, Peter J.
-
2004
Persistent link: https://www.econbiz.de/10001962037
Saved in:
2
ServiceScapes : the concept of place in contemporary markets
Sherry, John F.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004367273
Saved in:
3
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
4
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
5
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
6
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
7
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
8
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
9
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
Saved in:
10
1984 AMA educators' proceedings
Belk, Russell W.
(
contributor
)
-
American Marketing Association
-
1984
Persistent link: https://www.econbiz.de/10001548951
Saved in:
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