//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Business marketing management...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
58
Marketingmanagement
58
Marketing
44
Marketingtheorie
27
Consumer behaviour
26
Konsumentenverhalten
26
Marketing theory
26
Marktforschung
17
Market research
16
USA
15
United States
15
Theorie
14
Theory
14
Beziehungsmarketing
10
Relationship marketing
10
Verkauf
10
Selling
9
Internet marketing
8
Online-Marketing
8
Internationales Marketing
7
International marketing
6
Welt
6
World
6
Absatz
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Brand management
4
Markenführung
4
Werbung
4
Advertising
3
Kongress
3
Zeitschrift
3
Absatzplanung
2
B-to-B-Marketing
2
Business-to-business marketing
2
Electronic Commerce
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Knowledge management
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
68
Journal
6
Type of publication (narrower categories)
All
Konferenzschrift
47
Collection of articles of several authors
26
Sammelwerk
26
Conference proceedings
23
Graue Literatur
10
Non-commercial literature
10
Elektronischer Datenträger
3
Medienkombination
2
Mehrbändiges Werk
2
Multi-volume publication
2
CD-ROM, DVD
1
Enzyklopädie
1
Lehrbuch
1
Monografische Reihe
1
Nachschlagewerk
1
Reference book
1
Series
1
Textbook
1
Wörterbuch
1
more ...
less ...
Language
All
English
73
Undetermined
1
Author
All
Blair, Edward
2
Brown, Tom
2
Grewal, Dhruv
2
Jaworski, Bernard J.
2
LeClair, Debbie Thorne
2
Shimp, Terence A.
2
Workman, John P.
2
Adler, Lee
1
Allen, Chris T.
1
Alvarez Mourey, James
1
Anderson, Paul F.
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Balazs, Anne L.
1
Bartels, Robert D. W.
1
Belk, Russell W.
1
Bennett, Peter D.
1
Blanchard, Simon
1
Brady, Michael K.
1
Brown, James R.
1
Bruner, Gordon C.
1
Büschken, Joachim
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cort, Stanton G.
1
Cron, William L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Diener, Betty J.
1
Dominiguez, Luis V.
1
Douglas, Susan P.
1
Edmunds, Holly
1
Epp, Amber M.
1
Evans, Kenneth R.
1
Ferrell, Odies C.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
more ...
less ...
Institution
All
American Marketing Association
Springer Fachmedien Wiesbaden
659
Verlag Dr. Kovač
100
Université Paris-Dauphine (Paris IX)
96
Edward Elgar Publishing
84
National Bureau of Economic Research
77
OECD
74
Verlag Franz Vahlen
71
Springer-Verlag GmbH
70
De Gruyter Oldenbourg
69
Haufe-Lexware GmbH & Co. KG
69
IGI Global
65
Varazdin Development and Entrepreneurship Agency
65
Springer Gabler <Firma>
63
HAL
57
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
55
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
50
World Bank Group
50
Books on Demand GmbH <Norderstedt>
46
W. Kohlhammer GmbH
43
Harvard Graduate School of Business Administration
39
Springer International Publishing
36
Gesellschaft zur Erforschung des Markenwesens
35
Wiley-VCH
33
UVK Verlagsgesellschaft mbH
32
Nomos Verlagsgesellschaft
30
eSocialSciences
30
Cornell - Center for Advanced Human Resource Studies
29
ToKnowPress
29
Uni-Taschenbücher GmbH
29
Campus Verlag
28
Peter Lang GmbH
28
RWTH Aachen
28
Erich-Schmidt-Verlag <Berlin>
27
European Society for Opinion and Marketing Research
27
Faculté des sciences de l'administration, Université Laval
26
Fördergesellschaft Marketing an der Universität Augsburg
26
Sveučilište Sjever
26
American Management Association
24
Bertelsmann Stiftung
24
more ...
less ...
Published in...
All
Marketing theory and applications
12
Series / American Marketing Association
9
Proceedings series / American Marketing Association
7
AMA educators' proceedings
6
... AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA proceedings series
1
Combined proceedings (Spring Conference + Fall Conference)
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
Fall conference / Proceedings
1
Marketing knowledge series
1
Proceedings of the ... AMA annual marketing conference
1
more ...
less ...
Source
All
ECONIS (ZBW)
64
USB Cologne (EcoSocSci)
10
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
2
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow
Persistent link: https://www.econbiz.de/10011479614
Saved in:
3
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
4
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
Saved in:
5
Journal of marketing research : JMR
American Marketing Association
-
1964-: Thousand Oaks, CA : SAGE Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10000356868
Saved in:
6
The focus group research handbook
Edmunds, Holly
-
1999
Persistent link: https://www.econbiz.de/10000664238
Saved in:
7
Journal of marketing research
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10001637233
Saved in:
8
Journal of marketing
American Marketing Association
-
Chicago, Ill. : Publications Group of the American …
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10004138782
Saved in:
9
Readings in managing the marketing research function
Adler, Lee
(
contributor
);
Mayer, Charles S.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004491616
Saved in:
10
1998 AMA Winter Educators' Conference
Grewal, Dhruv
(
contributor
)
-
Winter Educators' Conference <1998, Austin, Tex.>
-
1998
Persistent link: https://www.econbiz.de/10004594725
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->