Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effectiveness of benefit t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
34
Konsumentenverhalten
34
Marketing management
27
Marketingmanagement
27
Marketing
25
Marktforschung
13
Market research
11
Marketing theory
11
Marketingtheorie
11
Werbung
10
Internet marketing
9
Online-Marketing
9
USA
9
Beziehungsmarketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Relationship marketing
8
United States
8
Welt
7
World
7
Advertising
5
Theorie
5
Theory
5
Brand management
3
Green marketing
3
Markenführung
3
Nachhaltigkeit
3
Selling
3
Social Web
3
Social change
3
Social web
3
Sozialer Wandel
3
Sustainability
3
Sustainable product
3
Vereinigte Staaten
3
Verkauf
3
Öko-Marketing
3
Öko-Produkt
3
Absatz
2
Artificial intelligence
2
more ...
less ...
Type of publication
All
Book / Working Paper
41
Type of publication (narrower categories)
All
Konferenzschrift
33
Collection of articles of several authors
10
Sammelwerk
10
Conference proceedings
7
Language
All
English
39
Undetermined
2
Author
All
Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Houston, Michael J.
2
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Bohl, Don Lee
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Divita, S. F.
1
Douglas, Susan P.
1
EIGHMEY, JOHN
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Greenberg, Marshall G.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Laran, Juliano
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Lutz, Richard J.
1
Madden, Thomas Justin
1
more ...
less ...
Institution
All
American Marketing Association
National Bureau of Economic Research
807
Springer Fachmedien Wiesbaden
180
OECD
73
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
57
International Energy Agency
41
Verlag Dr. Kovač
38
IGI Global
33
C.E.P.R. Discussion Papers
26
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Information Resources Management Association
25
Books on Demand GmbH <Norderstedt>
23
Edward Elgar Publishing
23
Zentralausschuss der Werbewirtschaft
21
European University Institute / Department of Economics
20
Nomos Verlagsgesellschaft
20
Nordic Council of Ministers
20
Friedrich-Schiller-Universität Jena
18
Universität Mannheim
17
Université Paris-Dauphine (Paris IX)
17
EconWPA
16
INSEAD
15
Erasmus Research Institute of Management
14
European Society for Opinion and Marketing Research
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Europäische Kommission
13
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
13
Robert Schuman Centre for Advanced Studies
13
Agricultural and Applied Economics Association - AAEA
12
Organisation for Economic Co-operation and Development
12
Axel-Springer-Verlag
11
Christian-Albrechts-Universität zu Kiel
11
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
Haufe-Lexware GmbH & Co. KG
11
RWTH Aachen
11
Technische Universität Braunschweig
11
Österreichisches Institut für Wirtschaftsforschung
11
Deutschland / Bundeswehr / Universität Hamburg
10
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
more ...
less ...
Published in...
All
Marketing theory and applications
7
Series / American Marketing Association
6
AMA educators' proceedings
5
AMA proceedings series
2
AMA briefings & surveys
1
AMA educators proceedings
1
Source
All
ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
2
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
3
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
5
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
6
Marketing communications - theory and research : [proceedings of the AMA's Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz.]
Houston, Michael J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10004779906
Saved in:
7
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
8
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
9
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
10
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
