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Chartered Institute of Marketing
Springer Fachmedien Wiesbaden
125
American Marketing Association
93
National Bureau of Economic Research
75
Monopolkommission
55
Europäische Kommission
29
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27
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25
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The marketing series
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The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
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ECONIS (ZBW)
8
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1
The marketing book
Baker, Michael John
(
contributor
)
-
1994
-
3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
Saved in:
2
The CIM handbook of strategic marketing
Egan, Colin
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000630072
Saved in:
3
Integrated marketing communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
4
Strategic marketing : planning and control
Drummond, Graeme
;
Ensor, John
-
1999
Persistent link: https://www.econbiz.de/10001380629
Saved in:
5
Innovation in marketing
Doyle, Peter
(
ed.
);
Bridgewater, Susan
(
ed.
)
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774471
Saved in:
6
Marketing professional services : winning new business in the professional services sector
Roe, Michael M.
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774482
Saved in:
7
Marketing fundamentals : the official CIM coursebook
Chartered Institute of Marketing
-
London : Routledge, Taylor & Francis Group
;
früher: …
-
Nachgewiesen 1994/95(1994) - 2007/08(2017); damit …
Persistent link: https://www.econbiz.de/10011780024
Saved in:
8
Relationship marketing: strategy and implementation
Peck, Helen
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10013530471
Saved in:
9
Integrated marketing communications 2003-2004
Fill, Chris
-
2003
Persistent link: https://www.econbiz.de/10009590101
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