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The marketing book
Baker, Michael John (contributor) - 1994 - 3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
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Integrated marketing communications : the holistic approach
Yeshin, Tony - 1998
Persistent link: https://www.econbiz.de/10000684189
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The CIM handbook of strategic marketing
Egan, Colin (contributor) - 1997
Persistent link: https://www.econbiz.de/10000630072
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Strategic marketing : planning and control
Drummond, Graeme; Ensor, John - 1999
Persistent link: https://www.econbiz.de/10001380629
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The marketing manual
Baker, Michael John - Chartered Institute of Marketing - 2017 - First issued in hardback
Persistent link: https://www.econbiz.de/10011774499
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Strategic marketing : planning and control
Drummond, Graeme; Ensor, John; Ashford, Ruth - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10001546614
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Relationship marketing: strategy and implementation
Peck, Helen (contributor) - 1999
Persistent link: https://www.econbiz.de/10013530471