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Marketing management
7
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USA
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United States
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Baker, Michael John
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Drummond, Graeme
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Chartered Institute of Marketing
Springer Fachmedien Wiesbaden
192
American Marketing Association
58
National Bureau of Economic Research
53
Verlag Dr. Kovač
30
Gesellschaft zur Erforschung des Markenwesens
26
Books on Demand GmbH <Norderstedt>
24
Haufe-Lexware GmbH & Co. KG
21
IGI Global
21
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
OECD
18
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16
Information Resources Management Association
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
16
Verlag Franz Vahlen
15
Fördergesellschaft Marketing an der Universität Augsburg
14
De Gruyter Oldenbourg
13
HAL
13
NetLibrary, Inc
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Fachhochschule Reutlingen / European School of Business
12
Springer Gabler <Firma>
12
Edward Elgar Publishing
11
UVK Verlagsgesellschaft mbH
11
Campus Verlag
10
Université Paris-Dauphine (Paris IX)
10
Erasmus Research Institute of Management
9
Harvard Graduate School of Business Administration
9
American Management Association
7
Duncker & Humblot
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Springer International Publishing
7
Springer-Verlag GmbH
7
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7
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6
Center of Market Oriented Product and Production Management
6
Helmut-Schmidt-Universität
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Nomos Verlagsgesellschaft
6
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The marketing series
2
CIM professional development series
1
CIM student
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Chartered Institute of Marketing/Butterworth-Heinemann marketing series
1
The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
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ECONIS (ZBW)
8
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1
The marketing book
Baker, Michael John
(
contributor
)
-
1994
-
3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
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2
Integrated marketing communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
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3
The CIM handbook of strategic marketing
Egan, Colin
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000630072
Saved in:
4
Strategic marketing : planning and control
Drummond, Graeme
;
Ensor, John
-
1999
Persistent link: https://www.econbiz.de/10001380629
Saved in:
5
The marketing manual
Baker, Michael John
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774499
Saved in:
6
Strategic marketing : planning and control
Drummond, Graeme
;
Ensor, John
;
Ashford, Ruth
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001546614
Saved in:
7
Relationship marketing: strategy and implementation
Peck, Helen
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10013530471
Saved in:
8
Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value
Haywood, Roger
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10002626971
Saved in:
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