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~institution:"European Society for Opinion and Marketing Research"
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McDonald, Colin
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European Society for Opinion and Marketing Research
Springer Fachmedien Wiesbaden
168
American Marketing Association
58
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26
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26
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21
IGI Global
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14
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14
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ECONIS (ZBW)
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The big brand challenge : are we jumping on the brand wagon? ; ESOMAR seminar, Berlin (Germany), 9th - 11th October 1996
Schöneberg, Ulrike
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004328208
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2
The race against expectations : 45. ESOMAR Marketing Research Congress, Madrid 27. September - 1. October 1992
1992
Persistent link: https://www.econbiz.de/10000109394
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3
Seminar on the Growing Individualisation of Consumer Lifestyles and Demand: How is Marketing Coping with It? : Helsinki (Finland), 12th - 14th June 1991
1992
Persistent link: https://www.econbiz.de/10000842986
Saved in:
4
Seminar on Do New Technologies Help or Hinder Marketing Decisions? : Rotterdam (The Netherlands) 11th-13th May, 1992
1992
Persistent link: https://www.econbiz.de/10000849960
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5
Papers on the over 50s in the 90s : factors for successful marketing of products and services
1991
Persistent link: https://www.econbiz.de/10000849967
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6
What are the national particularities that must be taken into consideration when developing new European products for the food sector?
Karmasin, Helene
;
Schröder, Konrad
-
1993
Persistent link: https://www.econbiz.de/10000921187
Saved in:
7
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios : Ljubjana (Yugoslavia), 14th - 16 February 1991
1991
Persistent link: https://www.econbiz.de/10000823034
Saved in:
8
ESOMAR Conference on: America, Japan and EC '92, the Prospects for Marketing, Advertising and Research : Venice (Italy), 18th - 20th June 1990
1990
Persistent link: https://www.econbiz.de/10000823049
Saved in:
9
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; general sessions
1991
Persistent link: https://www.econbiz.de/10000828591
Saved in:
10
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
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