The goal of this paper is to contribute to understanding of relationship marketing applied in the non-profit organizations. Being crucial for the survival and development of the non-profit organizations, the relationships with donors are emphasised among numerous relations with different...

University environment is experiencing important changes that have to be managed in order to ensure universities' competitiveness. In recent years, Spanish university institutions, as other institutions in their immediate surroundings, have had to face an increasingly competitive environment. In...

The study of relationship management and lifelong learning is a subject of current interest for marketing academics and researchers. But relationship management has not been studied enough in the lifelong learning context (Henning et al., 2001; Helgesen and Nesset, 2007). In light of the fact that...

Partnership of public and private sector should contribute by solving problems on local or regional self-governments. By using methods and tools of places marketing and relationships marketing is possible to increase synergy effect of activities. Through marketing methods and tools, especially...

In recent years, researchers and health care professionals have shown an increasing interest in the health gain associated with breastfeeding and in the problems arising from bottle feeding. It seems that there has been an ideological shift towards the belief that breastfeeding is beneficial and...

Of the different fields of study which have examined fair trade, the one based on analysis of consumer characteristics is perhaps one of the most recent. This study aims to contribute to the knowledge in this area determining for the particular case of Valencia, notoriety of the fair trade...

This study examines the relationship between perceived risk dimensions in the generic drug market, a topic that has not been sufficiently investigated and that is interesting from an academic perspective, as well as from a social point of view. The current research work proposes a model...

One of the greatest concerns of modern society is the deterioration of the environment. Individuals are becoming increasingly aware of the level of pollution existing on the earth and the imminent shortages of non-renewable energies. The aim of this study is to find which factors most influence...

In recent years, the concern with the environment favoured the sprouting of a new segment of consumers: the green or ecological consumers. This growing concern with the environment and the greater selectiveness and demands of consumers represent an immediate challenge for green marketing. This...

The last two decades have been fruitful in the development of research into ethical consumer behaviour. Notwithstanding this growing interest, the majority of studies focuses on measuring consumers' ethical attitudes and beliefs, neglecting the understanding of actual behaviour. This...