Similar Search Results

Successful technological integration for competitive advantage in retail settings

Pantano, Eleonora (ed.) - 2015

Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others] -- Consumers …

Persistent link: https://www.econbiz.de/10011728216

Engaging consumers through branded entertainment and convergent media

Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.); … - 2015

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the …

Persistent link: https://www.econbiz.de/10011728227

Advances in image and video segmentation

Zhang, Yu-Jin (contributor) - 2006

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...

Persistent link: https://www.econbiz.de/10011725790

Perceptions of knowledge visualization : explaining concepts through meaningful images

Ursyn, Anna - 2014

"This book discusses issues related to visualization of scientific concepts, picturing processes and products, as well as the role of computing in the advancement of visual literacy skills"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727879

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

health learning global through branding and identity management / Shalin Hai-Jew -- 4. Exploring key issues in destination … branding / Piyush Nangru ... [et al.] -- 5. Branding strategies for digital TV channels / Margherita Pagani -- 6. Between … Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and …

Persistent link: https://www.econbiz.de/10011727203

Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. … Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the … Suckow -- Returns on e-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability / Patrali …

Persistent link: https://www.econbiz.de/10011725926

Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

, implement, and maintain branding strategies"--Provided by publisher. …The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang … positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness …

Persistent link: https://www.econbiz.de/10011728062

Cases on branding strategies and product development : successes and pitfalls

Sarma, Sarmistha (contributor); … - 2015

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy … -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma … -- Service branding through quality practices in public and private telecommunication organization / Archana Krishnan -- The …

Persistent link: https://www.econbiz.de/10011728151

Educational strategies for the next generation leaders in hotel management

Feng, Jiuguang (ed.); Stocklin, Sacha (ed.); Wang, Wei (ed.) - 2015

"This book combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally, highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge...

Persistent link: https://www.econbiz.de/10011728269

Biometric image discrimination technologies

Zhang, David - 2006

"The book gives an introduction to basic biometric image discrimination technologies including theories that are the foundations of those technologies and new algorithms for biometrics authentication"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011725845