"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.

"This book examines the presence of online communities centered around niche topics of interest and the impact of these virtual spaces on community members, offering perspectives from interdisciplinary fields such as sociology, psychology, and education"--Provided by publisher.

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.

Online education continues to grow exponentially, and the majority of universities now offer online courses. However, the unprecedented explosion of online learning courses has resulted in increased demands for online teachers, and regular classroom teachers are often asked to teach in an online...

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"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and...

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