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mobile knowledge management experience / Madhavi M. Chakrabarty -- Understanding brand implication and engagement on Facebook …
Persistent link: https://www.econbiz.de/10011727849
"This book examines the presence of online communities centered around niche topics of interest and the impact of these virtual spaces on community members, offering perspectives from interdisciplinary fields such as sociology, psychology, and education"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727964
analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda … and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue …
Persistent link: https://www.econbiz.de/10011728121
1. Culture-laden social engagement: a comparative study of social relationships in social networking sites among American, Chinese and Korean users / Sejung Marina Choi, Shu-Chuan Chu and Yoojung Kim -- 2. e-matchmaker, e-matchmaker, make me a match: indian matrimonial services in the Internet...
Persistent link: https://www.econbiz.de/10011727146
1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....
Persistent link: https://www.econbiz.de/10011727209
online social networks' usage: the case of Facebook / Riyad Eid, Emrys Hughes -- New digital media marketing and micro …
Persistent link: https://www.econbiz.de/10011727474
"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...
Persistent link: https://www.econbiz.de/10011727629
environment / Swati Jaywant Rao Bute -- Using Facebook in teaching / Ioana Boghian -- Personalization of learning environments in …: learning with and through social networks in higher education / Narelle Lemon -- The universal appeal of Facebook: providing …
Persistent link: https://www.econbiz.de/10011727683
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10011727761
"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...
Persistent link: https://www.econbiz.de/10011726095