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Computer–mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.) - 2015 - Online-Ausg.
Social media and online brand communities / Madina Ansarin, Wilson Ozuem -- Digital governance and social media … engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard … analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda …
Persistent link: https://www.econbiz.de/10011728121
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Computer-mediated communication across cultures : international interactions in online environments
St. Amant, Kirk (contributor); Kelsey, Sigrid (contributor) - 2012
1. Culture-laden social engagement: a comparative study of social relationships in social networking sites among American, Chinese and Korean users / Sejung Marina Choi, Shu-Chuan Chu and Yoojung Kim -- 2. e-matchmaker, e-matchmaker, make me a match: indian matrimonial services in the Internet...
Persistent link: https://www.econbiz.de/10011727146
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi (contributor); Tan, Margaret (contributor);  … - 2012
1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....
Persistent link: https://www.econbiz.de/10011727209
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Transdisciplinary marketing concepts and emergent methods for virtual environments
El-Gohary, Hatem (contributor) - 2013
Segmenting brand value perceptions of consumers in virtual worlds: an empirical analysis using the FIMIX method … in the UK tourism sector / Cindy Millman -- The web site and brand trust as antecedents of online loyalty: results from …
Persistent link: https://www.econbiz.de/10011727474
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Online credibility and digital ethos : evaluating computer-mediated communication
Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013
"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...
Persistent link: https://www.econbiz.de/10011727629
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Social media in higher education : teaching in Web 2.0
Pătruţ, Monica (contributor); Pătruț, Bogdan (contributor) - 2013
The implementation of a University 2.0 model / Domenico Consoli -- Using social media as a concept and tool for teaching marketing information systems / Theodosios Tsiakis -- The use of new web-based technologies in strategies of teaching gender studies / Madalina Manolache, Monica Patrut --...
Persistent link: https://www.econbiz.de/10011727683
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Organizations and social networking : utilizing social media to engage consumers
Li, Eldon Yu-zen (contributor) - 2013
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10011727761
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
Pattinson, Hugh (contributor); Low, David R. (contributor) - 2011
"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...
Persistent link: https://www.econbiz.de/10011726095
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User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
mobile knowledge management experience / Madhavi M. Chakrabarty -- Understanding brand implication and engagement on Facebook …
Persistent link: https://www.econbiz.de/10011727849
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Harnessing the power of social media and web analytics
Ayanso, Anteneh (ed.); Lertwachara, Kaveepean (ed.) - 2014
"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727962