"This book brings together marketing approaches and the application of current technology, such as social networking … transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content … the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume …

teaching marketing information systems / Theodosios Tsiakis -- The use of new web-based technologies in strategies of teaching …

, Chua Kok Seng and Kaung Pye Soe -- 19. The role of social networks in the viral marketing of IDM / Bhatt Diptee ... [et al …

to all areas of online marketing"--Provided by publisher. … online social networks' usage: the case of Facebook / Riyad Eid, Emrys Hughes -- New digital media marketing and micro … readiness in SMEs / Romano Dyerson, Riccardo Spinelli -- Online social media as a driver of buzz marketing: who's riding? / Khan …

Y. Li, Shu-Hsun Chang -- Comparing Web 2.0 applications as marketing tools / Erkan Akar, Mete Karayel -- Two …

Marketing meets social media: classification and evolution of internet marketing / Anteneh Ayanso, Kaveepan Lertwachara …, Brian Mokaya -- Marketing in an interactive world: the evolving nature of communication processes using social media … marketing perspective / Ashish Kumar, Ram Bezawada -- Social media marketing in emerging economies: case study of three Indian …