Narrow search
Showing 1 - 10 of 37
Cover Image
Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
Cover Image
Brand culture and identity ; Volume 3
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918572
Cover Image
Brand culture and identity ; Volume 1
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918589
Cover Image
Brand culture and identity ; Volume 2
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918593
Cover Image
Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …
Persistent link: https://www.econbiz.de/10011857410
Cover Image
Digital marketing and consumer engagement ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011784386
Cover Image
Advertising and branding : concepts, methodologies, tools, and applications
Information Resources Management Association - 2017
, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive … coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011728725
Cover Image
Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10012393014
Cover Image
Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10011784334
Cover Image
Research anthology on business strategies, health factors, and ethical implications in sports and Esports
Khosrowpour, Mehdi (ed.) - Information Resources Management Association - 2021
"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--
Persistent link: https://www.econbiz.de/10012384541