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culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of … integrated marketing communications on hotel brand equity : does national culture matter? / Maja eri, Irene Gil-Saura, Alejandro … communication for brand appeal and acceptance : an Indian approach / Smriti Ashish Pathak -- Towards leadership marketing : an …
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"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and …
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, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive … coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher. …
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commerce, brand communication, and social media"-- …Digital marketing analytics : the web dynamics of inside blackberry blog / Shirin Alavi, Vandana Ahuja -- Digital … marketing optimization / Neha Jain, Vandana Ahuja, Yajulu Medury -- A literature survey on the usage of fuzzy MCDM methods for …
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"This book provides international insights into marketing strategies and techniques employed to create and sustain a … globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and …
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