esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"-- …

frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional … exploratory and empirical study / Wilson Ozuem, Alina O'Keeffe -- Exploring Kapferer's brand identity prism applicability in …. compulsion for luxury goods? : trends and patterns of conspicuous consumption behavior in Asian culture / Wan-Nurisma Ayu Wan …

, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive … coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher. …