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"This is a multi-volume compendium of research-based perspectives and solutions within the realm of large-scale and complex data sets, offering exhaustive coverage of crucial topics in the field of big data including diverse applications, storage solutions, analysis techniques, methods for...
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internet and social networking addiction in addition to ways to manage and treat this unique form of addiction. Highlighting a …
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"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
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/ Patrick Kaltenrieder, Sara D'Onofrio, Edy Portmann -- Search engine marketing: an outlining of conceptualization and strategic … contemporary franchising local area marketing technique / Geoffrey B. Webster, Margee Hume -- Role of internet in the development …
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"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--
Persistent link: https://www.econbiz.de/10011857410
"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers...
Persistent link: https://www.econbiz.de/10012512603