"According to Value Driven Management, companies that want to survive and prosper in today's globalized economy need to do more than single-mindedly pursue the transient economic value represented by increased quarterly profits, high stock prices, and shareholder wealth. Instead, they must...

Chapter 1 ProActive Sales Manager--Defining the New Breed of Sales Manager 1 -- Chapter 2 Sales Cultures and the Ability to Communicate Them 25 -- Chapter 3 Manage the Right Things--Time and People 43 -- Chapter 4 Finding and Recruiting the Best Sales Team 65 -- Chapter 5 Corrective Action 129...

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world's greatest Western thinkers to reveal what they might say about branding if they were alive today. Philosophers covered include Heraclitus, Socrates, Plato, Aristotle,...

"Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the...

The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow