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Die mediatisierte Markenerweit...
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Consumer behaviour
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RWTH Aachen
Springer Fachmedien Wiesbaden
494
Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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Gesellschaft zur Erforschung des Markenwesens
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Duncker & Humblot
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Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
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Deutscher Dialogmarketing Verband
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Friedrich-Schiller-Universität Jena
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Bundesstelle für Außenhandelsinformation <Köln>
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Erich-Schmidt-Verlag <Berlin>
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European Society for Opinion and Marketing Research
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Technische Universität Braunschweig
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Fördergesellschaft Marketing an der Universität Augsburg
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Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
Information Resources Management Association
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NetLibrary, Inc
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Technische Universität Dresden
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Dissertationen / HCI Center der RWTH Aachen
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Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
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Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
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ECONIS (ZBW)
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1
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
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2
Akzeptanz, Nutzerdiversität und Design digitaler Informations- und Kommunikationstechnologien im Gesundheitswesen
Vervier, Luisa Sophie
-
2021
-
1. Auflage
Persistent link: https://www.econbiz.de/10012704507
Saved in:
3
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
-
2018
Persistent link: https://www.econbiz.de/10012049302
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4
Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability
Wamsler, Stefan
-
2018
Persistent link: https://www.econbiz.de/10012138973
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5
Understanding antecedents, mechanisms, and outcomes of dynamic capabilities within new product development
Vos, Anne
-
2019
Persistent link: https://www.econbiz.de/10012138974
Saved in:
6
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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7
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
8
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
9
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
10
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
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