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~institution:"Universität Mannheim"
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E-marketing
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Online-Marketing
8
Internet marketing
7
Beziehungsmarketing
5
Relationship marketing
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Consumer behaviour
3
Electronic Commerce
3
Konsumentenverhalten
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Virales Marketing
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1
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Brand management
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Business model
1
Business process management
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Communication
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Consumers
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English
11
German
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Homburg, Christian
4
Kraus, Florian
2
Stahl, Florian
2
Bamberger, Boas
1
Bode, Christoph
1
Bohrer, Laura
1
Gawrisch, Katharina
1
Gecer, Gökhan
1
Grünen, Jan
1
Gärth, Maximilian
1
Heinzl, Armin
1
Helmig, Bernd
1
Isaak, Andrew
1
Janda-Eble, Sergej
1
Jozic, Danijel
1
Kuester, Sabine
1
Lambertz, Christian
1
Neben, Tillmann
1
Rottler, Maren
1
Schmitt, Daniela
1
Spengel, Christoph
1
Steininger, Dennis M.
1
Ukrainets, Kateryna
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Veit, Daniel J.
1
Werner, Ann-Catherin
1
Wielgos, Dominik
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Universität Mannheim
Springer Fachmedien Wiesbaden
265
IGI Global
180
National Bureau of Economic Research
98
OECD
94
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
64
American Marketing Association
61
Organisation for Economic Co-operation and Development
44
Books on Demand GmbH <Norderstedt>
40
Université Paris-Dauphine (Paris IX)
40
Europäische Kommission
32
World Bank Group
29
Haufe-Lexware GmbH & Co. KG
27
Verlag Dr. Kovač
27
Deutsche Bank <Frankfurt am Main> / Research
25
Edward Elgar Publishing
25
Information Resources Management Association
25
Nomos Verlagsgesellschaft
25
Springer-Verlag GmbH
25
UNCTAD
22
Verlag Franz Vahlen
22
Fördergesellschaft Marketing an der Universität Augsburg
20
Springer Gabler <Firma>
20
HAL
17
EconWPA
16
RWTH Aachen
16
European Society for Opinion and Marketing Research
15
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
15
AMACOM
14
NET Institute
14
Universität St. Gallen
14
World Bank
14
Campus Verlag
13
De Gruyter Oldenbourg
13
Wiley-VCH
13
Competence Center E-Commerce <Bochum>
12
Duncker & Humblot
12
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Erich-Schmidt-Verlag
12
Fachhochschule Reutlingen / European School of Business
12
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ECONIS (ZBW)
17
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1
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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2
Tax systems, tax planning and tax competition in an international and digital economy
Werner, Ann-Catherin
-
2020
Persistent link: https://www.econbiz.de/10012416784
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3
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
-
2016
Persistent link: https://www.econbiz.de/10011570680
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4
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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5
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
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6
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
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7
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
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8
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
-
2017
Persistent link: https://www.econbiz.de/10011645064
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9
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
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10
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
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