Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Universität Mannheim"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Online advertising : defining...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
8
Internet marketing
7
Consumer behaviour
3
Konsumentenverhalten
3
Experiment
2
Preismanagement
2
Pricing strategy
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand image
1
Competence
1
Confidence
1
Corporate reputation
1
Crowdfunding
1
Customer value
1
Digital goods
1
Digitale Güter
1
Digitalisierung
1
Digitization
1
Erfolgsbeteiligung
1
Estimation
1
Executive compensation
1
Financing culture
1
Firm performance
1
Firmenimage
1
Game theory
1
Image
1
Information behaviour
1
Information dissemination
1
Information system
1
Informationsauswahl
1
Informationssystem
1
Informationstheorie
1
Informationsverbreitung
1
Informationsverhalten
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Hochschulschrift
9
Graue Literatur
7
Non-commercial literature
7
Thesis
3
Aufsatzsammlung
1
Collection of articles written by one author
1
Sammlung
1
more ...
less ...
Language
All
English
7
German
2
Author
All
Kraus, Florian
2
Bohrer, Laura
1
Focke, Florens
1
Gecer, Gökhan
1
Gärth, Maximilian
1
Heinzl, Armin
1
Helmig, Bernd
1
Homburg, Christian
1
Isaak, Andrew
1
Neben, Tillmann
1
Rottler, Maren
1
Ruenzi, Stefan
1
Schmitt, Daniela
1
Stahl, Florian
1
Theissen, Erik
1
Wielgos, Dominik
1
Woywode, Michael J.
1
more ...
less ...
Institution
All
Universität Mannheim
Springer Fachmedien Wiesbaden
109
National Bureau of Economic Research
46
IGI Global
24
Information Resources Management Association
16
Springer Gabler <Firma>
12
Books on Demand GmbH <Norderstedt>
11
Haufe-Lexware GmbH & Co. KG
11
Nomos Verlagsgesellschaft
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
OECD
9
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
MITP Verlags-GmbH & Co. KG
7
Technische Universität Braunschweig
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
C.E.P.R. Discussion Papers
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
International Telecommunications Society (ITS)
5
Peter Lang GmbH
5
UVK Verlagsgesellschaft mbH
5
Verlag Dr. Kovač
5
Campus Verlag
4
Department of Economics, Fakulteit Ekonomiese en Bestuurswetenskappe
4
Erasmus Research Institute of Management
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IP Deutschland GmbH <Köln>
4
Rheinwerk Verlag
4
Shaker Verlag
4
Springer International Publishing
4
Universität Bremen
4
epubli GmbH
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Edward Elgar Publishing
3
Helmut-Schmidt-Universität
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
Saved in:
2
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
Saved in:
3
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
4
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
Saved in:
5
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
Saved in:
6
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
Saved in:
7
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
-
2017
Persistent link: https://www.econbiz.de/10011645064
Saved in:
8
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
Saved in:
9
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
