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A literature survey on the usa...
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Online-Marketing
8
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Kraus, Florian
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Universität Mannheim
Springer Fachmedien Wiesbaden
93
IGI Global
34
National Bureau of Economic Research
30
Information Resources Management Association
16
OECD
12
Haufe-Lexware GmbH & Co. KG
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Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
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Deutscher Dialogmarketing Verband
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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MITP Verlags-GmbH & Co. KG
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Springer International Publishing
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Springer-Verlag GmbH
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Verlag Dr. Kovač
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Eric Cuvillier <Firma>
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Facoltà di Economia, Università degli Studi di Urbino
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Nomos Verlagsgesellschaft
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Organisation for Economic Co-operation and Development
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Wiley-VCH
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Center for Economic Research <Tilburg>
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Laboratoire d'Économie de Dijon (LEDI), Université de Bourgogne
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Technische Universität Braunschweig
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Erasmus Research Institute of Management
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UVK Verlagsgesellschaft mbH
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ECONIS (ZBW)
8
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1
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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3
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
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4
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
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5
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
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6
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
-
2017
Persistent link: https://www.econbiz.de/10011645064
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7
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
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8
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
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