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Consumer behaviour
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Homburg, Christian
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Kraus, Florian
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Stahl, Florian
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Kuester, Sabine
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Barth, Madeline
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Bode, Christoph
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Borchers, Oliver
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Epperson, Raphael
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Focke, Florens
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Gecer, Gökhan
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Grünen, Jan
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Gärth, Maximilian
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Heinzl, Armin
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Helmig, Bernd
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Henninger, Mirka
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Hohberger, Simon
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Imschloß, Monika
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Isaak, Andrew
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Lambertz, Christian
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Meiser, Thorsten
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Schmitt, Daniela
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Schön, Cornelia
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Spengel, Christoph
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Steininger, Dennis M.
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Theissen, Erik
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Ukrainets, Kateryna
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Valli, Veronica
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Veit, Daniel J.
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Wagner, Ulrich J.
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Werner, Ann-Catherin
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Wielgos, Dominik
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Woywode, Michael J.
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Universität Mannheim
National Bureau of Economic Research
707
Springer Fachmedien Wiesbaden
417
IGI Global
200
OECD
168
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
94
American Marketing Association
72
Verlag Dr. Kovač
63
Université Paris-Dauphine (Paris IX)
61
Books on Demand GmbH <Norderstedt>
59
Organisation for Economic Co-operation and Development
51
Europäische Kommission
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Edward Elgar Publishing
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International Energy Agency
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Nomos Verlagsgesellschaft
40
Haufe-Lexware GmbH & Co. KG
37
Information Resources Management Association
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World Bank Group
37
Springer Gabler <Firma>
31
European Association of Agricultural Economists - EAAE
30
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
Springer-Verlag GmbH
27
Verlag Franz Vahlen
27
Institut für Handelsforschung <Köln>
26
Deutsche Bank <Frankfurt am Main> / Research
25
Friedrich-Schiller-Universität Jena
24
INSEAD
24
UNCTAD
24
Campus Verlag
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European Centre for the Development of Vocational Training
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Fördergesellschaft Marketing an der Universität Augsburg
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Nordic Council of Ministers
22
Springer International Publishing
22
World Bank
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EconWPA
21
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
21
Erasmus Research Institute of Management
20
European Society for Opinion and Marketing Research
20
Europäische Kommission / Gemeinsame Forschungsstelle
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
25
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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2
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
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2018
Persistent link: https://www.econbiz.de/10011866590
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3
Essays on the marketing of digital information goods
Schmitt, Daniela
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2019
Persistent link: https://www.econbiz.de/10012166256
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4
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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5
Tax systems, tax planning and tax competition in an international and digital economy
Werner, Ann-Catherin
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2020
Persistent link: https://www.econbiz.de/10012416784
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6
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
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2016
Persistent link: https://www.econbiz.de/10011570680
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7
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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8
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
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2018
Persistent link: https://www.econbiz.de/10011881993
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9
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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10
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
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2020
Persistent link: https://www.econbiz.de/10012518944
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