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Consumer behaviour
12
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Beziehungsmarketing
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Kraus, Florian
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Homburg, Christian
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Kuester, Sabine
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Stahl, Florian
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Bamberger, Boas
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Barth, Madeline
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Bohrer, Laura
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Gecer, Gökhan
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Gärth, Maximilian
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Henninger, Mirka
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Hohberger, Simon
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Isaak, Andrew
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Janda-Eble, Sergej
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Jozic, Danijel
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Konya-Baumbach, Elisa
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Lauer, Karin
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Ludwig, Susanne
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Meiser, Thorsten
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Schön, Cornelia
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Theissen, Erik
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Wagner, Ulrich J.
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Zieren, Sabrina
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Universität Mannheim
National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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OECD
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IGI Global
69
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Verlag Dr. Kovač
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American Marketing Association
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International Monetary Fund (IMF)
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Books on Demand GmbH <Norderstedt>
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International Monetary Fund
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Information Resources Management Association
31
International Energy Agency
30
European Association of Agricultural Economists - EAAE
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Institut für Demoskopie Allensbach
26
Nomos Verlagsgesellschaft
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Université Paris-Dauphine (Paris IX)
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World Bank
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Shaker Verlag
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Erasmus Research Institute of Management
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World Bank Group
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Österreichisches Institut für Wirtschaftsforschung
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Fördergesellschaft Marketing an der Universität Augsburg
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Springer International Publishing
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Christian-Albrechts-Universität zu Kiel
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Organisation for Economic Co-operation and Development
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
10
Eric Cuvillier <Firma>
10
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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2
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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3
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
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4
Solution selling in B2B markets : empirical insights from the manufacturer's and customer's perspective
Zieren, Sabrina
-
2018
Persistent link: https://www.econbiz.de/10012014851
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5
Essays in empirical asset pricing and investments
Zimmermann, Lukas
-
2020
Persistent link: https://www.econbiz.de/10012518913
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6
Lohnungleichheit und
Kundenzufriedenheit
: eine empirische Untersuchung der Auswirkungen von Lohnungleichheit auf Kundenbeziehungen und Geschäftserfolg
Bamberger, Boas
-
2021
Persistent link: https://www.econbiz.de/10012874753
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7
Essays on customer management and brand management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
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8
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej
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2017
Persistent link: https://www.econbiz.de/10011668865
Saved in:
9
Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel
-
2016
Persistent link: https://www.econbiz.de/10011593733
Saved in:
10
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011525413
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