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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Essays on
trust
and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
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2
Vertrauen in Online-Bewertungen : integrative Literaturübersicht, theoretisches Modell und empirische Exploration am Beispiel von Arztbewertungen
Arslan, Sevda Can
-
2018
Persistent link: https://www.econbiz.de/10012123122
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3
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
-
2016
Persistent link: https://www.econbiz.de/10011570680
Saved in:
4
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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5
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
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6
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
Saved in:
7
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
8
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
9
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
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10
Tax systems, tax planning and tax competition in an international and digital economy
Werner, Ann-Catherin
-
2020
Persistent link: https://www.econbiz.de/10012416784
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