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Consumer behaviour
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Homburg, Christian
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Kuester, Sabine
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Universität Mannheim
National Bureau of Economic Research
640
Springer Fachmedien Wiesbaden
387
IGI Global
165
OECD
75
Verlag Dr. Kovač
60
Books on Demand GmbH <Norderstedt>
48
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Université Paris-Dauphine (Paris IX)
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American Marketing Association
45
Haufe-Lexware GmbH & Co. KG
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Edward Elgar Publishing
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International Energy Agency
31
Nomos Verlagsgesellschaft
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European Association of Agricultural Economists - EAAE
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Institut für Demoskopie Allensbach
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Erasmus Research Institute of Management
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Fachhochschule Reutlingen / European School of Business
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Markenverband
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
22
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Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
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2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
3
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
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4
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
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5
Essays on customer management and
brand
management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
Saved in:
6
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
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7
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
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2016
Persistent link: https://www.econbiz.de/10011570680
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8
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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9
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
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10
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
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