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Homburg, Christian
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Kuester, Sabine
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Universität Mannheim
National Bureau of Economic Research
616
Springer Fachmedien Wiesbaden
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IGI Global
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OECD
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Books on Demand GmbH <Norderstedt>
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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International Energy Agency
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Peter Lang GmbH
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Österreichisches Institut für Wirtschaftsforschung
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Erasmus Research Institute of Management
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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3
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
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2021
Persistent link: https://www.econbiz.de/10012694764
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4
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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5
Essays on customer management and brand management
Gawrisch, Katharina
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2020
Persistent link: https://www.econbiz.de/10012392552
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6
Essays on the marketing of digital information goods
Schmitt, Daniela
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2019
Persistent link: https://www.econbiz.de/10012166256
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7
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
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2016
Persistent link: https://www.econbiz.de/10011570680
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8
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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9
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
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10
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
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