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Trust or satisfaction in a relational approach. The case of financial institutions and high-tech firms
Graf, Raoul; Roberts, Deborah; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2011
trust in buyer-seller relationships and compare it to the role of satisfaction. The study focuses on the commercial banking … satisfaction and trust have a role to play in the financial institution’s strategy, managers underestimate the importance of trust …Recent research has highlighted the importance of trust in building and maintaining business relationships. This …
Persistent link: https://www.econbiz.de/10010799299
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Bénéfices perçus de la fidélisation et qualité relationnelle : une application exploratoire au secteur du transport aérien
Volle, Pierre; Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2003
benefits and various relational variables (commitment, trust and satisfaction). Using discriminant analysis, we show that the …
Persistent link: https://www.econbiz.de/10010707304
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Réactance psychologique et confiance : le refus de l'engagement et les limites du marketing relationnel
Darpy, Denis; Prim-Allaz, Isabelle - Université Paris-Dauphine (Paris IX) - 2006
trust between the customer and the service provider. However, customers may reject commitment, because of psychological … reactance, without any loss of trust. This article considers potential interactions between trust and psychological reactance …
Persistent link: https://www.econbiz.de/10010708945
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Perceived value and trustworthiness of a multi-mechanism promotion
Parguel, Béatrice; de Pechpeyrou, Pauline; Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2006
The goal of this paper is to evaluate the efficiency of monetary multi-mechanism promotions. These promotions include in the same communication several techniques offered either by the retailer or by the producer. The conceptual framework relies on prospect theory, already used in marketing...
Persistent link: https://www.econbiz.de/10010941694
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L’interaction sociale et son impact sur la valeur perçue et l’intention de revisite du point de vente
Mhaya, Inès; Najjar, Hechmi; Ben Jannet, Imen - Université Paris-Dauphine (Paris IX) - 2014
The experience of visiting supermarket takes an undeniable position in the retailing field. That’s why this paper aims to propose and validate a model that incorporates social interactions, perceived value and intention to revisit department stores. The results of 282 observations’ survey...
Persistent link: https://www.econbiz.de/10010754227
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Perception et mémorisation des campagnes promotionnelles dans la distribution
Kalika, Michel - Université Paris-Dauphine (Paris IX) - 1982
Persistent link: https://www.econbiz.de/10010706563
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Valeur et sincérité perçues d'une promotion multi-mécanismes
de Pechpeyrou, Pauline; Parguel, Béatrice; Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2006
A multi-mechanism sales promotion includes in the same communication several promotion techniques offered either by the retailer or the producer. Framing theory suggests that increasing the number of techniques could increase the perceived value for consumers. A between-subjects experimentation...
Persistent link: https://www.econbiz.de/10010960581
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Le community manager et son système d’action : analyse de son rôle dans la construction de la réputation organisationnelle
Gour, Anthony; Lambrix, Hélène - Université Paris-Dauphine (Paris IX) - 2014
Dans cet article, nous souhaitons examiner comment un acteur, le community manager, participe à la construction de la réputation organisationnelle. Les travaux sur la réputation organisationnelle ont principalement étudié les antécédents et les effets de la réputation, négligeant...
Persistent link: https://www.econbiz.de/10011072411
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Haro sur le marketing
Manceau, Delphine; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2004
Persistent link: https://www.econbiz.de/10011074068
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(De)construction of pharmaceutical industry reputation through material practices regulation
Lambrix, Hélène - Université Paris-Dauphine (Paris IX) - 2014
make use of their choices, trust and reputation are efficient strategies to pharmaceutical companies. In fact they would …
Persistent link: https://www.econbiz.de/10011074408